Monday 26 January 2009

How to sell cars in Britain, fast.

LA has been speaking to car dealers. Very specifically dealers, not manufacturers. They are saying that credit is available for the right people, trouble is those that can get credit are choosing not to apply, they are choosing not to enter the showroom. Fear and uncertainty are keeping the potential car owners away.

Dealers point out, prices are low. On small cars, they expect very little market change as the sort of person likely to buy one cannot get credit, on the bigger vehicles and the prestige vehicles, they know people could get the finance they need. They also know as does LA that many companies could get credit, and there are still private companies sitting on cash, cash that now earns nothing in interest.

Therefore what is needed is a stimulous, not just economic, psychological.
A colleague of LA may well have come up with it.
Remove all punitive taxation and red tape around company cars. Do it for a 2 year period.

LA has no doubt this would see an absolute stampede of people re assess their car ownership. Whether employee or small business owner. Cost to the tax payer ZERO as these people were not going to change car so there would have been no tax generation to lose.

Imagine the Jags and Land Rovers that could be shifted in no time. It would in itself give a lift not just to the car owners, but to the whole economy not just monetarily but mentally.

LA knows this has now been passed as a suggestion to government. It makes sense, costs little and would act swiftly. For all those reasons LA is sure it will be ignored.

LA

No comments: